What is SEO?
Before explaining the Best SEO Tools and services, let’s understand the meaning and motto of SEO!
The definition is simple here! Optimizing your website content and increasing traffic from the search engine’s organic search results, all come under SEO.
Free Search engines like Google and Bing rank and show the result of any searches like web pages, content, video, or image on the basis of the relevancy of the entered search keywords. That’s the thumb rule of major search engines.
If you’ve not adopted any SEO practices yet, then you’re in a boxing match, with just one hand! As there are tons of considerations, you need specific tools, and these can be paid/non-paid.
Keep reading, as below, we’re discussing the same!
What are SEO tools?
Analyzing all the SEO considerations by oneself will take millenniums! Some SEO tools make your life much easy!
SEO tools analyze and identify all the web pages of your website and provide suggestions on keywords and backlinks to achieve a good ranking in SERPs. They are highly helping in tracking your SEO practices.
Thankfully, tons of free SEO tools are available on the internet. Here, we have mentioned 7 widely used SEO tools (paid and non-paid) on the planet.
(1) Google Search Console
Cost : Free
Known for : SEO, Website traffic and it’s performance
If you ask about the Best SEO Tools regarding perfection, google Search Console stands the first.
Google search console helps you monitoring the traffic (and its source) on your website and provide suggestions to improve search results for your website. This tool allows you to resolve various website-related issues like indexing, website slow-loading issues, security problems, as well as unsuspicious activity, malware, viruses, etc.
As this tool is from Google itself, the accuracy level is much higher than the third party tools!
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Performance Report
Google Search Console’s performance report analyzes web pages and keywords that rank your website in search engines, providing data for up to the last 16 months.
It reveals changes in traffic over time, traffic sources, and search queries that display your site. Additionally, it offers insights into mobile search queries, enabling optimization for mobile traffic.
With precise keyword data, you can tailor your SEO campaign efficiently, saving time compared to other tools.
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Enhancement Tab
Enhancement tab in google search console will help you to improve your site performance. It will provide insight for the website speed, mobile usability, AMP usage, and structured data enhancements that will help you to get leads in the SERPs.
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Speed Report
The Speed report, a new feature in Search Console, is still experimental but highly valuable. It assesses website loading speed on desktops and mobiles, identifying pages with loading issues.
Utilizing Chrome UX report data ensures accuracy. Improving site speed offers numerous benefits, making this feature essential for optimization.
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Sitemaps
An XML sitemap serves as a guide for your website’s important pages, posts, and blogs, providing various benefits. It’s recommended for all site owners to submit their website’s XML sitemap to Google Search Console for easy discovery.
This file contains information about your website’s pages, videos, and other files, allowing Google to crawl your site intelligently. You can check for errors or improper indexing of pages by inspecting your sitemap in GSC > Sitemap for more details.
(2) Ahrefs’
Cost: $99/ month
Known for : Back-link and keyword ideas
Concerning the Best SEO Tools for keywords ideas, Ahrefs is the most dependable one.
Ahrefs is specialized for backlink authority checking, and it is used for analyzing SEO strategies of your, as well as the competitors’ website. You can also use it for website ranking monitoring, keyword ideas, analyzing the history of pages/keywords, etc.
Ahrefs contains the biggest database of live links and uses crawling software to find your website’s broken links. Ahrefs SEO site checker tools provide a dashboard reporting facility that helps you to track all the data of a website.
Here you can add URLs to improve your site indexing. On the Ahref dashboard, it will show the errors, new link improvements, URL indexing, domain references, and much more!
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Data Explorer
If you have crawled the website with any of the crawling tools and found a few URLs with 404 error means page not found. Now, you need to find those broken internal links and fix them.
Here, data explorer is useful. It will find the broken links which are redirects to (404) addresses not found. You can make data filters as well on their links. Once you have fixed the broken link, you can run a data explorer again to find the broken link again.
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URL Information
URL information provides reports on on-page data such as content length, title, description, canonicalization, and indexability. It allows quick access to the URL’s internal link to the page, internal outlines, external out links, hreflang tags, duplicates, etc.
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Segmentation
Segmentation is one of the popular features for users. Many webmasters want to isolate the issues of specific sections of their site like /blog and subdomain. If you are running a big website, you should use this feature to segment your crawls. You can do this from the segment >> configure segment option in Ahrefs
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Site Structure
A site’s structure report shows your subdomains and subfolders of your website in a tree view and displays the various distribution of HTTP status codes, organic traffic, link-depth, etc. for each section of your website.
With this report, you can determine the subsections of your website which have, most underperforming pages in organic search, pages which are broken and redirected and most unindexed pages.
(3) SEMRush
Cost: $99.95 per month
Known for : SEO, Advertising, Content management
SEMrush enhances online visibility and offers marketing insights across various areas like SEO, Content Marketing, Campaign Management, and more.
It’s user-friendly, making it accessible to those without prior SEO knowledge, and is widely used by website admins to optimize content and improve visitor experience.
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Site Audit
SEMrush’s Site Audit is an SEO analysis tool that identifies and resolves website issues. It assesses your site’s health, allowing you to prioritize fixes for content, images, coding, and more based on their severity.
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Backlink Analysis
SEMrush Backlink Analysis provides a detailed report on your website’s backlinks, enabling you to refine your link-building strategies based on competitor insights.
It offers insights into the geolocation and distribution of your backlinks, allowing you to analyze their origin. Additionally, the Backlink Intersecting feature simplifies comparing your backlinks with competitors’, identifying gaps and advantages.
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Content Analyzer
This feature allows you to assess your website content, which is very important, though. Website owners always want to know how their quality content is performing on external sources.
Using the SEMrush content analyzer, you can easily measure and evaluate the content you publish on your website. This, additionally gives an idea of the number of shares on some of the major social media like Facebook, Twitter, Google+, and LinkedIn.
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Keyword Overview
SEMRush keyword overview tool will help you to know about the searching ratio, trending words, suggestions on keyword listing, and the volume of paid and organic research. Here you can also get the details on pay per click; highest searched queries with locations analysis for mobile and desktop ranking.
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SEO Checker
SEO checkers, or SEO tools, assist webmasters in optimizing websites for higher search rankings. They offer suggestions to enhance search visibility and reveal competitor strategies for ranking ahead.
At the end of the report, you will find TOP pages to optimize, listed with their total volume. Pages of your website getting the most volume of the search will be on top. You can click on View all pages & ideas, to see all the ideas.
(4) Yoast SEO
Cost: Free – Premium Pricing: $89 USD for 1 site
Known for : Website’s SEO
Yoast SEO is a plugin-based SEO tool that makes it easy for your website to achieve the highest SEO standards.
It will help you to do the keyword listing, tracking, set website description, and sitemap management. You can buy a premium version of the Yoast SEO plugin. It includes extra functionalities with new and upgraded features.
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Orphan content filter
Orphaned content is website content without internal links, making it difficult for visitors and search engines to discover. Yoast SEO’s Orphan Content filter locates this content, enabling you to link it internally for improved search engine ranking.
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Internal linking
Internal linking helps website indexing and is crucial for SEO. Yoast SEO Premium’s tool assists site owners in establishing a contextual internal linking structure by analyzing website texts and identifying related blog posts and articles.
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Redirect manager
Yoast SEO’s redirect manager enables instant page redirection without developer assistance. It offers various redirection rules like 301 Permanent redirects, 302 Found and 307 Temporary redirects, 410 Content deleted, and 451 Content unavailable for legal reasons, etc.
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Social previews
With Yoast SEO Premium’s social previews feature, you can preview how your post will appear on Facebook or Twitter directly from the post editor. Simply upload the desired image in the Yoast SEO meta box to ensure it looks as intended.
(5) DeepCrawl
Cost: $14 monthly
Known for : Best Web Crawler
This tool works like its name. It dives deep into your website for optimization and finds out the ratio of visitor’s clicks.
DeepCrawl allows the measurement of internal link weightage calculation like Google’s basic PageRank algorithm.
It also identifies the most linked to indexable pages on the website and quickly highlights the non-indexable pages linking to on the website.
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Site Audit
Using DeepCrawl, you can monitor the websites regularly. Auditing your website can quickly identify the areas which have issues, so you can take the required actions.
You can automatize regular audits with DeepCrawl. It will allow your websites to recognize current trends to monitor website performance for further improvement and increased visibility.
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Task Management
DeepCrawl’s Task Management feature allows you to communicate among team members by allowing you to share website issues. It’s especially useful for communicating specific issues with web developers, as it enables sending emails with report links, issue descriptions, severity, and deadlines. The task overview page provides a consolidated view of all issues.
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Majestic Backlink
DeepCrawl integrates with Majestic backlink checker to offer backlink metrics for website URLs. This integration helps in resolving issues like orphaned pages with backlinks and broken or redirected backlinked pages.
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Health check
DeepCrawl’s health check feature offers insights into the technical health of specific website pages. It allows you to view the page source code, validate it with W3C, and check if the page exists in Google’s index, among other functions.
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Mobile Site
DeepCrawl has a feature that allows you to add a separate mobile user-agent. Using this feature, you can separate mobile sites within the same desktop crawl.
(6) LongTailPro
Cost: $37/mo
Known for : Measuring Keyword Competitiveness
Long Tail Pro specializes in keyword research, identifying low-competition keywords for your website. It offers insights into keyword analysis for ranking improvements and allows you to access your competitors’ webpage URLs to analyze their keyword strategy.
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Keyword Research
One of LongTailPro’s standout features is its ability to uncover long-tail keywords for boosting search engine rankings. It offers insights into keyword difficulty, CPC, volume, and SERP results.
Additionally, you can discover related keywords, competitor keywords, and manual keywords to assess difficulty, rank value, and volume.
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Ranking Tracker
Rank tracking will allow you to track the keyword growth. This tool will categorize your keywords into a small bucket of rank groups. You can identify from which keyword bucket you are getting more traffic.
You can add 200 keywords per project in this tool, and ranking compares daily, weekly, or monthly.
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Backlink Analysis Tool
It will allow you to analyze your backlinks perfectly. You need to monitor how your competitors are using keywords in order to move ahead of them. You can easily identify your competitor’s backlink strategy using this tool.
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SERP Analysis
Using LongTailPro, you can have a quick overview of your SERP, with average search volume and keyword competitiveness.
(7) Buzzstream
Cost: $24/mo
Known for : Best Outreach platform
BuzzStream is a tool that is designed to make email outreach easier and more efficient.
It helps to identify websites from which to request links and makes this link building process efficient. BuzzStream for Link Building tool works in 4 key ways (1) Managing communication (2) Identifying contact information (2) Link request sent, and monitoring backlinks achieved (4) Managing link opportunities.
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Faster Research
This feature speeds up your research, automatically applying your preferences on social platforms. It saves you time for other tasks and is faster than similar offerings from giants like Ahrefs and SEMrush.
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Track conversions
Buzz Stream has the functionality to save emails and tweets. You can set up the alerts to take follow up on it so you can never forget your important conversions. This is a perfect feature for e-commerce websites.
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Link Builders
BuzzStream streamlines prospect research and link monitoring, reducing time spent on spreadsheets and enabling more efficient link building.
It automates link data collection, organizes it on the dashboard, and identifies nofollow links, temporary URLs, and spam pages. BuzzStream’s automated link requesting and documentation processes enhance its effectiveness.
Conclusion
There are thousands of SEO tools available to optimize your website, which you can use to improve your website ranking and keyword listing. It suggests the problems and solutions which help to reduce the SEO related problems for the website. This also saves you from spending a bomb amount on experts for getting your issues solved.
Once you understand the strategies to use SEO tools to optimize the website, you will see your website at the top index. Just ensure which tool is working out the best and bringing you max ease.
The fact is, even the best free SEO tools won’t give you perfect data.
Our recommendation is not to highly depend on free tools (except those, directly from Google), and not hesitating on acquiring the paid ones, as perfection matters in SEO!
