What is WordPress Landing Page? | Ways to Create a Landing Page

wordpress-landing-pageLanding pages are essential to any website to attract more visitors, and they play a significant role in converting website visitors into customers.

This article will discuss a landing page, why you should have one, and tips on creating an effective landing page that increases conversions.

Table of Contents

  1. What is a Landing Page?
  2. How is the Landing Page Different from the Home Page?
  3. Ways to Build a Landing Page
  4. Tips to Create a Highly Convertible Landing Page
  5. Conclusion

What is a Landing Page?

A web page designed primarily to capture leads and convert visitors into customers is known as a landing page.

The landing page is primarily used for marketing via social media, emails, newsletters, and so on. Typically, the landing page is the initial destination for consumers arriving from any traffic source.

Therefore, a landing page is a standalone web page linked to your primary site. The principal aim of any landing page is to collect visitors’ contact information and promote a specific product or service.

The common purpose of all landing pages is a call to action (CTA).

How Is A Landing Page Different From A Home Page?

The website Homepage is a page that appears when you browse, entering your domain name, and the front page shows the homepage of your website.

The home page contains more diverse content, including navigation menus, featured content, company information, and possibly recent blog posts or news updates. Its purpose is to provide a comprehensive overview of the website’s offerings.

In short, your homepage invites visitors to learn more about your company.

On the other hand, a Landing page is a page where your visitors come from third-party or paid advertisements, social media, newsletters, etc. It is a standalone page, and the immediate objective is a call-to-action that implies fewer links. There is nothing to divert your visitors from converting.

Why Divert All Your Paid Traffic To A Landing Page?

Redirecting all paid traffic to a landing page offers several advantages:

Clear Call-to-Action (CTA): By directing visitors to a dedicated landing page, you can provide a clear and compelling CTA that encourages them to take the desired action, whether it’s making a purchase, signing up for a newsletter, or requesting more information.

Improved Conversion Rates: Landing pages are designed to minimize distractions and guide visitors towards a single goal. By eliminating clutter and presenting a focused offer, you can increase the likelihood of conversion and maximize the return on your advertising investment.

Better Tracking and Analytics: Redirecting paid traffic to a landing page allows for more accurate tracking and analysis of campaign performance. You can monitor metrics such as click-through rates, conversion rates, and cost-per-acquisition to measure the effectiveness of your campaigns and make data-driven optimizations.

Ways to Build an Impactful Landing Page

I) Build a Landing page Using Elementor

You can use the Elementor plugin, it has drag-and-drop design interface to create landing pages by implementing these steps –

1. Install and activate Elementor Plugin.

2. To create a landing page, go to Templates > Landing PagesAdd New.

Landing Page Using Elementor

3. From the Elementor editor, choose one of the premade landing page templates

Landing Page Using Elementor.2

4. Set up the Visual Editor before designing the landing page correctly.

Note: When designing a landing page, it’s essential to maintain a clean layout without headers, footers, or sidebars.

5.  Select the “Elementor Canvas” page layout.

There, you will find various free and pro templates. Browse through the list, select one that best suits your requirements, and click on that Template Insert button.

Landing Page Using Elementor.3

6. Set up the landing page’s top section, header and navigation area, gallery area, and so on.

7. Save the change by clicking on the Publish button; visit your landing page.

II) Build a Landing page Using Beaver Builder

1. Install and activate the Beaver Builder plugin.

2. From the WordPress dashboard, navigate to Pages > Add New page and add a title.

Landing Page with Beaver Builder

3. Now click on the Launch Beaver Builder button to create a landing page.

4.  Choose a template from the landing pages section located at the top right corner of the page.

Here are several ready-made templates.

Landing Page with Beaver Builder 2

Select your preferred landing template and save your modifications. Once you’ve chosen your Beaver Builder template, it will load in the preview window.

5.  Next, simply click on any page content or images to begin editing.

Landing Page with Beaver Builder 3

6.  You can change and add text, backgrounds, colours, rows, columns, and images, or remove any elements from the template as needed.

7. Click on the Done button at the top or publish it.

III) Build A Landing Page With The Help Of Divi

Divi includes an organized category of ready-to-use landing page templates that you can use by following these steps –

1. Install and activate the Divi Builder Plugin.

2. After activating the plugin, go to Pages > Add a new page.

wordpress-landing-page-using-divi

3. Click on the Use Divi Builder button.

4. Next, click on the Start Building button.

landing-page-using-divi

5. There, you can find the options for “Premade Layout“, “Your Saved Layout”, or “Your Existing Pages“.

On choosing Layout, select a template you have to use as a starting point and click on it.

Landing Page using Divi

6. You can view the layout information and additional templates on the next screen.

7. Continue by clicking on the Use this layout button.

8. Add Username and API key. Retrieve that information from your Elegant Themes website account.

9. Upon installing your chosen layout, preview your page using the page builder.

10. To edit text, select the edit element on your screen and hover the cursor over the text element to start typing.

You can also access a pop-up menu on the screen to experiment with various customizations.

11. Next, add sections, modules, and rows by clicking on the + icon anywhere on the page.

Divi will use rows, modules, and sections to build a layout.

12. After that click the Publish button.

13. You will be redirected to the live version of your landing page, where you can again resume editing from the Enable Visual Editor button at the top of the Toolbar.

Tips To Create A Highly Convertible Landing Page

I) Decide on the goal of the conversion

Depending on the type of business, decide which action will be most effective for your landing page. The ultimate goal for any site is to improve the conversion rate. To achieve this end, break down the strategic objectives into smaller, more achievable goals and focus on the conversion rate.

For example, you can encourage online visitors to take a free trial, sign up, subscribe, download, etc. Then slowly and gradually, you can divert that to your ultimate goal – selling your premium product or service.

II) Have A Clear Value Proposition

Be short, powerful, and specific when you want to convince the reader. A slogan helps to support the core value proposition as long as it is not too complicated.

III) Call To Action

When adding a call-to-action, it should be short and direct, with text that’s easy to read. Use an image that supports the CTA. It can be a button or form that must be easy to click and prominently visible.
For example, make these options visible and appealing – Order Now, Read Other Articles and Start a Free Trial.

Conclusion

Creating an effective landing page is necessary for any good marketing campaign, as it can ensure that your target audience takes the desired action. Landing pages are usually distinct from the rest of your website and typically feature a compelling call to action. So, follow this easy guide and start creating a landing page.

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