How to Gain Visitor’s Confidence with HTTPS (Secured Websites)?

Gain Visitor’s Confidence with HTTPS
With booming number of online shoppers and significant increase in online frauds, no one would like to submit their confidential details over the Internet in plain text. On this note; surfers are well aware about potential online threats and become more security conscious.

SSL Certificate Pedlock

While making online purchase, everyone is concerned about presence of a small padlock icon or a website address begins with “https://…”. Usually, people avoid to shop or even visit the websites those who do not have SSL certificate installed. Supporting this fact, several surveys has concluded that people express less trust on websites without HTTPS and never come back once found without HTTPS.

While you are on Internet, confidence is everything. If you can recall your last online purchase, was it a HTTPS website? Answer would be definitely “YES”, because no one wants to become victim. Even if you are not an Internet techsavvy, you would not prefer to buy anything from any non secure website.

SSL certificate is essential when your hosted website is e-commerce or involved in online financial transactions. Any website that holds the reputation for untrustworthiness, unreliability and insecurity may lead its traffic to zero. On the other hand, a website that takes security seriously can gain more confidence of visitors and keep them coming again.

How SSL Certificate works?

  • As soon as you enter website name in Browser’s address bar, your browser requests secure version of website (with HTTPS).
  • In response, The web server sends back a copy of its SSL certificate and its public key to the browser.
  • The browser verifies trustworthiness of SSL certificate whether it is issued by trusted party (usually a trusted root CA), certificate is still valid and the certificate belongs to requested website.
  • The browser then uses its public key, to encrypt a random symmetric encryption key and sends it to the server with the encrypted URL required as well as other encrypted HTTP data.
  • The web server sends back the requested html document and http data encrypted with the symmetric key.
  • The browser decrypts the HTTP data and html document using the symmetric key and displays the information.

Google’s Ranking Boost To Secure HTTPS Websites

On 6th August 2014, Google announced on its Webmaster Central Blog that HTTPS will be used as a small ranking signal. Google also stated that; this new ranking signal will encourage webmasters to migrate their websites from HTTP to HTTPS and websites with HTTPS will gain small ranking boost.

This ranking signal runs in real time unlike Penguin or Panda algorithms. Therefore, HTTPS URLs will see immediately small ranking boost whenever Google will index your HTTPS URLs. However, it wont make your rankings jumping, but behind the scenes it will have a tiny boost in the overall ranking algorithm.

What you can expect from SSL certificate

An SSL certificate ensures safe and secure medium of submitting your private information to the web. It is designed to exclusively protect the integrity of data while it is being transmitted between one system and another.

The shopping website’s SSL certificate enables the browser and Web server to build a secure, encrypted connection so that submission of credit card information, email address, or other personal data would be securely transmitted and not accessible for anyone to view. This whole process takes place discreetly behind the scene without interrupting the consumer’s shopping experience.

An SSL certificate makes your website look more professional. Additionally, an SSL certificate blows the trust factor in Internet shoppers while shopping. It helps clinch a decision by a visitor to sign up as a member or to make payment through your website.

What you should not expect from SSL certificate

SSL certificate is like tip of Iceberg among other important things you can do to secure your site. People really misunderstood that S in HTTPS means secure. Unfortunately, SSL certificates have became the most popular “upsell” sold to web site owners by webhost.

Generally, webhost misleads website owners that HTTPS alone is enough to protect their websites. However, the fact is that,  it only transmits the personnel details in encrypted form. The things went too worse when technical people also believe that their website is secure only because of HTTPS on their website. It is quite often, we receive questions like; “how could I get even hacked when HTTPS is there on my website?”

Even if the transmitted data contains a virus, SSL certificate will do its job faithfully by transmitting it straight away. In other words, SSL is exclusively meant for protecting data transit between networks. Hence, SSL certificate should not be seen as only security alternative for websites. Website owners should take all required precautions to prevent any virus, malware from circulating or any undesirable actions from system.

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