Every minute, the number of Smartphone users are rising and creating competitive market for mobile manufacturers and application developers. Featured phone users are turning into smartphone users and Smartphone users are upgrading their phones every few months.
Therefore, SEO experts cannot take a risk of considering mobile phones just as mere communication devices. Now, Smartphones have become an emerging marketing platform for business owners to showcase, market and sell their products.
On this note, Google announced on its official blog that Starting April 21, Google will expand the use of mobile-friendliness as a ranking signal. Read the complete story as mentioned below:
“Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results.
Consequently, users will find it easier to get relevant, high quality search results that are optimized for their devices. To get help with making a mobile-friendly site, check out guide to mobile-friendly sites.
If you’re a webmaster, you can get ready for this change by using the following tools to see how Googlebot views your pages. If you want to test a few pages, you can use the Mobile-Friendly Test.
Starting today (February 26, 2015), we will begin to use information from indexed apps as a factor in ranking for signed-in users who have the app installed. As a result, we may now surface content from indexed apps more prominently in search.
To find out how to implement App Indexing, which allows us to surface this information in search results, have a look at step-by-step guide on the developer site.”
Nowadays, most of the web designers work with responsive web designs that easily fit in any screen size. If you wish to take the advantage of the emerging huge smartphone user market, then developing a mobile friendly website is not only advisable but necessary.