Is AI-generated content hurting or helping SEO rankings now?

[Sophia Rodriguez]

With search engines refining algorithms to detect AI-written text, many businesses wonder if using AI content still boosts visibility or risks penalties. What’s the right way to use AI content in 2025 for sustainable SEO growth?

[Paul Schmidt]

From what I’ve seen, AI content itself isn’t the issue. Google mostly cares about whether the content is helpful and original. If it feels spammy or thin, it won’t rank well.

[Yui Yamamoto]

I use AI for drafts but always rewrite and fact-check. My pages still rank fine, so I think mixing AI with human input is the safest way.