Imagine being able to build custom WordPress blocks without writing a single line of code just by describing what you want. Sounds like magic, right? That’s exactly what WordPress Telex is setting out to do.
Recently introduced by WordPress, Telex is an AI-powered tool that turns plain language into fully functional WordPress blocks, whether you’re a seasoned developer or someone who’s never peeked inside a code editor. Telex bridges that gap, making web creation faster, simpler, and more intuitive than ever before.
The idea is simple yet revolutionary: tell Telex what you need, maybe a pricing table, a testimonials slider, or a recipe card, and it generates the code, instantly ready to use within your WordPress site. Even better, it’s open to refinement; you can tweak, edit, and improve the block directly.
TL;DR
WordPress Telex is a new experimental tool by WordPress that allows you to generate custom Gutenberg blocks using natural language. Instead of writing complex React or PHP code, you can describe what you want in plain text, and Telex automatically builds the block for you.
What Is Telex?
Telex is an experimental AI development assistant by WordPress designed to make block creation effortless. Instead of manually writing JavaScript or PHP to build WordPress blocks, users can simply tell Telex what they want, for example, “Create a block that lists ingredients for a recipe,” and Telex automatically generates the complete block code.
It works directly within the WordPress Playground, allowing you to preview, edit, and refine your blocks instantly. Telex also encourages learning: developers can study the generated code, understand the structure, and even modify it further.
In short, Telex turns complex WordPress development into a conversation, making innovation faster, more inclusive, and open to everyone.
How to Build Blocks with Telex?
To start using WordPress Telex AI, simply log in and follow a few easy steps. Begin by visiting https://telex.automattic.ai/ from any web browser. When you type your first prompt, the platform will prompt you to log in before proceeding. Once logged in, you can instantly start using WordPress Telex AI for free and begin creating custom WordPress blocks with ease.
After logging in, simply write your prompt in plain language. For this example, let’s say I’m a travel blogger who wants to share destination guides in a fun and interactive way. I imagine a “Travel Checklist” block where readers can see a list of must-visit spots, check off places they’ve been to, and even mark their favorites. I’d also love a “Share My Trip” button so visitors can copy their checklist and send it to friends.
So, I started by entering this prompt in Telex:
“Please build a Travel Checklist block. It should display a list of destinations that readers can check off as visited. Add a heart icon beside each destination that toggles as a favorite. Include a button labeled ‘Share My Trip’ that copies the checklist (with checked and favorite items) to the clipboard. In the editor, allow me to add, remove, and reorder destinations using simple up and down buttons.”
Then, I clicked Build, and within a couple of minutes, Telex got to work.
Just like that, I had a working Travel Checklist block complete with checkboxes, favorite icons, and a copy feature. The structure was solid, though the layout and colors needed some tweaking to better fit my theme.
Add your locations, and it will look like below.
I refined the design step by step with follow-up prompts like:
- “Make the checklist inherit my theme’s typography and colors.”
- “Add a small animation when a user checks a destination.”
- “When a user marks all destinations as visited, display a celebration confetti effect.”
- “Style the ‘Share My Trip’ button with rounded corners and a hover effect.”
After three short prompts, the block looked exactly how I imagined, minimal, travel-themed, and engaging for readers.
Once the telext generates your code, add the details, click on the save button to view the front side of the block.
Note: Telex is non-deterministic. When using the prompts from this post, anticipate variations in results. Each build will be unique, ensuring a distinct experience every time.
And here’s the best part: if you’re comfortable editing code, you can open Code view and adjust small details directly. Add a simple CSS animation in style.scss and editor.scss file and instantly saw the effect.
Additional enhancements could include adding JSON-LD structured data for better search engine visibility or integrating options to categorize destinations by region, activity type, or budget. The possibilities are endless.
Once the travel list block is finalized, there are two options: download it as a plugin ZIP file or share it using a unique link. The Share option copies the link to the clipboard, allowing anyone to preview the block in Telex without logging in.
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Troubleshooting
Since Telex is still in its experimental stage, you might occasionally encounter some issues. At times, the AI may make an incorrect assumption or produce code that doesn’t function as expected, a common occurrence with most AI-driven tools.
If you come across a warning or an error, don’t worry. Simply keep iterating. You can ask Telex to fix the specific issue, copy the error details into a new prompt, and clearly describe the result you’re aiming for. Feel free to ask as many follow-up questions as needed. If the session becomes confusing, it’s best to start a fresh one and restate your block requirements.
Currently, there are multiple ways to build blocks in WordPress, and part of Telex’s development involves identifying areas that need improvement. For instance, blocks that rely on inner blocks—like a parent “Slideshow” block containing multiple “Slide” child blocks—are not yet supported, which may cause Telex to struggle with such use cases.
Key Benefits of Telex for WordPress Users
1. Turns Anyone into a WordPress Block Developer
Telex removes the need for coding skills. Anyone — from bloggers to designers — can create custom WordPress blocks using natural language prompts.
Example: Type “Build a testimonial slider with navigation arrows,” and Telex generates a ready-to-use block instantly.
2. Seamless Integration with Gutenberg
Telex is fully compatible with the Gutenberg (Block Editor) framework. The blocks it creates behave like any native WordPress block — editable, customizable, and theme-aware.
3. Customizable and Editable Output
You can fine-tune or manually edit the generated code anytime. Telex allows you to view and edit HTML, CSS, and JavaScript directly within its interface, providing developers with complete control.
4. Encourages Creativity and Experimentation
Because Telex is fast and risk-free, users can experiment freely. You can try out new design ideas or functionality without worrying about breaking your site.
5. Theme-Aware Styling
Blocks built with Telex can inherit your theme’s typography, colors, and spacing, ensuring visual consistency across your website.
6. Continuous Refinement Through Prompts
You can improve the generated block step by step. Simply describe the changes you want — “Add animation,” “Make the text larger,” or “Apply my theme colors” and Telex will update it.
7. Instant Sharing and Collaboration
Each generated block can be shared via a unique link. Anyone with the link can preview or download it without needing to log in great for teamwork, agencies, or community sharing.
8. Learning Tool for Beginners
Telex acts as a live code tutor. Users can see how prompts translate into real block code, making it an excellent educational tool for aspiring developers learning React or block development.
9. Endless Possibilities
Whether you’re building a recipe block, testimonial section, pricing table, or animation-enhanced layout — Telex opens creative possibilities without deep technical expertise.
Whether you’re building a simple blog or a complex business site, Telex allows for rapid block development. To get the most out of Telex and your site’s performance, you’ll need WordPress hosting that supports high customization. Look for providers offering optimized WordPress environments to run your AI-powered creations seamlessly.
Limitations of Telex
1. Results Are Not Always Consistent
Telex is non-deterministic meaning every time you enter the same prompt, it might produce slightly different code or styles.
Example: Two users may get blocks with similar functionality but different HTML structures or class names.
This unpredictability can make version control and consistency challenging for professional developers.
2. Requires Manual Polishing
While Telex can build functional blocks instantly, the design and styling may need refinement. Users often have to tweak layout, spacing, or colors manually to match their theme’s look and feel.
3. Limited Complex Logic Handling
Telex works best for simple to moderately complex blocks. Tasks involving advanced APIs, dynamic data fetching, or custom React logic may require manual coding or developer intervention.
4. Dependency on Prompts
The quality of the output depends heavily on how well you describe your block in the prompt.
Example: “Create a contact form with validations and email integration” might need several follow-up prompts to fully work as intended.
5. Requires Internet Connection
Since Telex runs online, you can’t use it offline or within a local development setup. That means you need a stable connection to generate or refine blocks.
6. Possible Learning Curve for Beginners
Although Telex simplifies block creation, beginners still need basic WordPress and Gutenberg knowledge to understand where and how to use the generated blocks.
Who Should Use WordPress Telex?
Perfect for:
- Developers and designers who want to build and test ideas quickly.
- Learners exploring how WordPress blocks actually work.
- Freelancers preparing client demos or mockups.
- Personal or side projects that don’t require heavy performance tuning.
Not ideal for:
- Websites that demand 24/7 uptime or enterprise-level reliability.
- Projects handling payments, user data, or complex workflows.
- Businesses that can’t afford downtime or bugs in production.
Keep Iterating
Telex represents an early step toward making WordPress block creation easier and more accessible through AI. The team continues to improve it based on your builds and feedback — so don’t hesitate to experiment, publish your preview links, and share what worked (and what didn’t).
Looking ahead, the roadmap includes features like version history, visual project previews, and the ability to upload or customize existing blocks, along with several usability enhancements.
Together, we can make WordPress block development faster, smarter, and more approachable for everyone.
Frequently Asked Questions
1. Where does WordPress Telex run?
Telex runs within the WordPress Playground, a browser-based environment that lets you experiment and build without needing a server or local setup.
2. Can I share the blocks I create with Telex?
Yes! Telex provides a unique shareable link for every generated block, allowing others to view or download it without logging in.
3. What kind of blocks can I build with Telex?
You can build a wide variety of blocks from pricing tables and testimonial sliders to recipe cards and checklists, all using natural language prompts.

