Search Engine Optimization (SEO) plays a highly important role when it comes to your website’s ranking. Having an optimized content that is unique and regularly updated is always important, but this is only one aspect of a well-rounded SEO effort. However, having an optimized content that is also in compliance with the latest SEO techniques is the way to go if you want to bring traffic to your website.
At first sight, the word ‘SEO’ might look intimidating. However, this is not true. You do not need professional (and usually high-priced) SEO services nor you need years of training to learn how SEO works. All you need is to follow the basic guidelines as well as to know a few useful tricks, and you’ll be on your way towards success.
Now, you must be thinking what does the term ‘SEO Hacks’ means. Well, this is a way of making the things effective, smart and achieve the goals while actually saving your time as well. Now, let’s take a look at a couple of easy-to-implement SEO techniques that anyone of us can do.
Find the best suitable keywords for your content
Keywords play an important role when it comes to Search Engine Optimization. When someone searches for something using a search engine (like Google, Yahoo, or Bing), the results will be displayed based on the targeted keywords. So, it is important to have the most suitable keywords for your website’s pages. Depending on your website’s content, you should choose the most effective keywords to draw as much traffic as possible.
In addition to having relevant and unique content, you also need to pick a few keywords and focus your content around those words. Furthermore, you can also think of long-tail keywords. These can be used to get a larger amount of traffic. Long-tail keywords are typically longer and more specific keyword phrases.
Even though having one main keyword is essential, using a long-tail keyword is usually a better way to go. For example, you might think that ‘low cost web hosting’ is the perfect keyword phrase for your content. But, a quick search in Google AdWords Keyword Planner will show that ‘cheap web hosting’ phrase has a higher search volume. What this means is that you should optimize your content for both of these long-tail phrases. As you can see, Google AdWords Keyword Planner is an invaluable tool for checking the most suitable keywords.
Responsive Design is The Key to Success
More than half of digital traffic now comes from mobile phones and other hand-held devices. This is why it’s essential to keep your website mobile friendly and integrate it into your SEO strategy.
Google has recently rolled out the Mobilegeddon update that boosts the mobile-friendly algorithm and promotes websites that employ responsive design. This is why numerous website owners have seen ranking and traffic changes from Google’s mobile search results. This is why it has never been more important to have a responsive website that is optimized for differently sized screens.
There are many online tools that are designed to check whether your website is mobile-friendly or not. These tools can scan your website and check different aspects of it, as well as its compliance to basic SEO principles. Still, the basic things you need to keep in mind to make your site mobile friendly are: your content should not be wider than the screen, the text shouldn’t be too small to read, the links should be far from each other and the mobile viewport should be set.
Also, it is import to be highlighted that Google will penalize your website if it is not mobile friendly. So, if you haven’t done this already, responsive design should be the first on your list of priorities.
Google AMP – Accelerated Mobile Pages
Investing in mobile optimization for your website is not enough to stay on the top in the Google Search. Not every responsive design is done right, which is why it’s important to make sure that your website both works and looks great. Do not sweat it, Google AMP – Accelerated Mobile Pages is there for you. It will help you to improve your website’s loading speed, improve the ranking of your site and ultimately decrease your website’s bounce rate.
Accelerated Mobile Page is an open-source coding standard that helps your website load quickly on mobile devices. Until now, AMP has been used for enhancing user experience, but since Google has taken a deeper look at responsive design, this has become a trending topic among web designers. The main idea behind this is that every kind of content, even if it is a simple text, video, animations and graphics, must load instantly on every hand-held device.
Now, let’s talk about SEO benefits of AMP. The website that is AMP-enabled will be shown up on the Google News Carousel. As a result, your website will get more attention while it’s featured as an AMP site. This will also increase your page load time. The faster your page, the higher the rank.
Use Infographics as a SEO Tactic
It is expected that infographics will soon play an important role when it comes to SEO.
An infographic is a way of representing information in a visual manner. Since this is a combination of info + graphics, you need to make sure to use the most relevant data in addition to amazing-looking graphics.
Based on your site/product, find a trending topic which is being searched the most and create an infographic. Now create an in-depth article based on your newly created infographic and publish it. This way, your article will be shared by the visitors which should help promote your website.
This kind of activity can be used to generate back-links to your website. Apart from that, this also increases your content’s credibility and sparks conversation. This also works great with social media, where you can post and promote your article. This is a so-called evergreen asset, which plays an important role in increasing your website’s popularity.
Video Content Will Prevail
Video content makes a greater impact on your website’s visitors than reading a long article. So, video content is the best technique to draw traffic to your website as well as to engage with your visitors.
Videos are also the most shareable asset of your website. You must also know that by maximizing the number of videos, you can improve your page rankings. Create a video for your site/content, upload it to YouTube and link it on your site.
While creating a video for your site, make sure that it is relevant to your content, as well as that it provides accurate information about the product/service you are referring to. Apart from online video channel, you should upload it on your own site as well, as visitors will come across your site while searching for it within a search engine.
Do you have any other tips and tricks that are worth trying out? We would love to hear from you in the comments below.