When you want to target a more significant number of new customers and promote your organization globally, you need an a valid email marketing strategy. Email Marketing leads to an increase in your sales introduction and helps you with email marketing metrics.
There are various ways you can increase your sales through email. For example, you may use paperless pose, trade show follow up, or animated email,
There are plenty of tools available, but it will depend on which email marketing tool best suits you and your organization. What tools will most likely generate the most subscribers and convert visitors into paying customers?
There is no need to become overwhelmed. The following is a list of the top 10 email marketing tools, which will surely support and lead to your organization’s future success.
What Is The Procedure Of Bulk Email Marketing?
This process can be easily performed at your email marketing software’s “dashboard”. It consists of 4 steps mainly.
1. Importing an Email List
First, you will need to import a contact list to your email marketing application. Before importing them, we strongly recommend you to clean your email list using any of these bulk email verification service providers. MyEmailVerifier- email address verification tool is worth checking out for maintaining a clean email list.
If you have hundreds or thousands of recipients on your contact list, you should place your contacts into a comma-separated file with the .CSV extension. If the CSV file size is larger than 2MB, split it into multiple files and upload your file(s) from your email campaign dashboard.
2. Designing a Template
Once your contact list is imported, it’s time to design your email template through the HTML editor provided by the email marketing software. Most of the email marketing applications offer thousands of ready-made email templates. You can use them, customize them according to your requirements, or upload your own.
3. Filtering the Data & Creating a List Segment
Sending emails to a targeted audience has a variety of benefits. When your contacts receive a message that is relevant to them, they’ll be more likely to pay attention to your campaigns. This will help you achieve increased email deliverability, open rate, and clicks.
Ultimately, this will strengthen your relationship with your contacts, and increase the chance of lead conversion. Further, by targeting messages, you reduce the risk of annoying your contacts, with irrelevant-to-them messages.
4. Scheduling a Campaign
Once filtered email list is ready and you’ve already designed a beautiful template, you are ready to launch the campaign. As per your need, you can run the campaign right away or schedule it for specific time/day.
Why Choosing The Best Email Marketing Service is Important
To maintain the list of customers, design email templates, and send the emails, you must have a proper management system. That’s where email marketing services come into the picture. They give you a well-crafted design and email campaign management system so you can manage these activities in an efficient manner.
To design professional looking email templates on your own, you would need sound HTML knowledge and plenty of time. Instead, you can get hundreds of ready-to-go email templates included with email marketing services.
These templates are designed by professionals and tested for adequate viewability on all devices like desktops, tablets, and smartphones. That doesn’t mean you can’t use your own templates; you can easily import your custom designs and use them in email campaigns.
Being a business owner, you keep introducing new things to your business, such as new technologies, blog posts, newsletters, events or new product launches. Email marketing service helps you to keep your customers informed of what’s new in your business.
When you send promotional emails to your potential buyers, you want them to land in their Inbox rather SPAM folder. Email marketing software uses IP addresses with an excellent reputation so your emails will be directly delivered to the recipient’s inbox.
You always want to know what happened to emails you sent. With manual email systems, you can’t track it. But your email marketing software will track all of this information, which will help you to know your customer’s reaction to your emails. Some email marketing applications track your social media engagement through your email campaigns, which is important to grow social media presence.
Plain text emails don’t look that attractive compared to those highly visual, well-designed digital email templates prepared through email marketing software.
If you are really conscious about which of your emails are bringing good customer engagements, there are some email marketing software who offer A/B testing so you can compare your customer’s preference from one email to another.
Email Marketing Tools and their Features
1. AccuSends – Email Delivery Services
(www.AccuWebHosting.com)
If you are looking for a professional email marketing tool, then AccuSends should be the software of choice. This software platform empowers thousands of businesses worldwide.
If you want to promote your online business with a target email list, or if you are thinking of doing an EDM (Electronic Direct Mail), AccuSends does the work for you.
This software is a cloud-based tool that allows you to create your campaign in a short amount of time. It also includes a template creator with a drag-and-drop option and customized design of your choice.
As an email service, AccuSends supports different types of mail. This may include sign-up confirmation, friend requests, and email newsletters. It also uses Internet Service Provider (ISP) monitoring, domain keys, and Sender Policy Framework (SPF).
AccuSends provides a facility of statistics as well, which gives you an overview of your organization. This is done through Global Stats, Mail Category Stats, Browser Stats, etc.
Each pricing option provides different services. AccuSends offers a Free service within various categories such as Email API, Marketing Campaigns, and API + Marketing Campaigns. Simply choose which option may fit best with your business marketing strategy.
Pros
- Easy to implement through API (Application Programming Interface) and SMTP (Simple Mail Transfer Protocol) Gateway Service.
- Email Marketing and transactional emails work 100% of the time.
Cons
- Difficult to use for first-time users.
- The interface is confusing if you are not advanced in technical aspects.
| Plan Price |
|
| Free Trial / Free Plan | Yes |
| Unlimited Emails | No |
| Email Tracking | Yes |
| Email Templates | Yes |
| Custom Autoresponders | Yes |
| Unlimited Users | No |
| 24/7 Support | Yes |
| List Import | Yes |
| Sign-Up Forms | Yes |
| Google Analytics | Yes |
| Survey | Yes |
| A/B Testing | Yes |
| Social Media Integration | Yes |
| Money-Back Guarantee | No |
| Mobile Access | Yes |
2. MailChimp
(www.mailchimp.com)
Mailchimp is one of the most well-known email marketing service providers, with over 15 million customers worldwide. What makes it accessible is that this software is responsible for sending billions of emails in a day (record of 10,794 emails every second). This service helps ensure that emails are ending up in the user’s inbox instead of spam folders.
Mailchimp is easily linked with some of the most popular applications and services, such as SurveyMonkey, Salesforce, Facebook, Twitter, Shopify, WordPress, and much more.
This service provider, which is combined with the Salesforce app, provides your organization with professional-level email marketing. Marketers can use their email personalization to maintain a relationship with their customers through Mailchimp.
The Mailchimp service also offers open rates in your email campaigns. This can be used to verify what they clicked, along with fully charted reports. A mobile application is also provided so you can easily analyze your email marketing average open rate.
Mailchimp offers four different types of plan prices. Choose from plans such as Premium, Standard, Essentials, and Free options, depending on your company’s needs.
Millions of people use this exceptional service to reach out to their customers and grow their business. This service includes everything in one place, which makes it convenient and straightforward for businesses wanting to increase their marketing strategies.
Pros
- You have multiple options to link with your current online presence.
- You can customize your footer content.
Cons
- You must create your template from scratch.
- Mailchimp has the authority to suspend or cancel your account.
| Plan Price |
|
| Free Trial / Free Plan | Yes |
| Unlimited Plans | Yes |
| Email Tracking | Yes |
| Email Templates | Yes |
| Custom Autoresponders | Yes |
| Multiple Users | Yes |
| 24/7 Support | No |
| List Import | Yes |
| Sign-Up Forms | Yes |
| Google Analytics | Yes |
| Survey | Yes |
| A/B Testing | Yes |
| Social Media Integration | Yes |
| Money-Back Guarantee | No |
| Mobile Access | Yes |
3. eSputnik
(esputnik.com)
eSputnik is well- known for its marketing automation software in B2C (Business to Customer). This software is said to be a web-based marketing automation service that allows you to manage a cross channel messaging campaign.
The rapid growth of eSputnik is due to more than 22,000 brands worldwide using the software. Over 500 emails are sent every month, including 30 thousands of loyal customers worldwide.
If you are in e-commerce and require an email marketing database, then eSputnik is the number one choice. It is also the only database that will help you manage multi-channel messaging and automate them easily.
eSputnik offers several flexible pricing plans to meet the specific needs of every business. The price will also depend on your selected region. eSputnik is especially fit for companies that are looking to use vast amounts of data to communicate with their customers.
Pros
- The informational reports are very detailed.
- This database can segment any audience. (For example, sort by age, gender, location, purchase history, etc.)
Cons
- It does not have a GIFs Library.
- Your email could get marked as spam.
| Plan Price |
|
| Free Trial / Free Plan | Yes |
| Unlimited Plans | Yes |
| Email Tracking | Yes |
| Email Templates | Yes |
| Custom Autoresponders | Yes |
| Multiple Users | Yes |
| 24/7 Support | Yes |
| List Import | Yes |
| Sign-Up Forms | Yes |
| Google Analytics | Yes |
| Survey | Yes |
| A/B Testing | Yes |
| Social Media Integration | Yes |
| Money-Back Guarantee | Yes |
| Mobile Access | No |
4. AWeber
(www.aweber.com)
AWeber is one of the most prominent and well-established marketing solutions available. This software has always provided a solution for every small and medium-sized business to manage email campaigns.
The platform provides secure interaction than ever before with some of the leading business tools included, such as Zendesk, Salesforce, WordPress, PayPal, etc.
When it comes to creating campaigns, AWeber has an entirely different system compared to others. You can use it to create a follow-up series or build your own personalized messages.
All of this information is provided with a lead magnet that includes a library, video tutorials, live chat, phone support, and emails that assist in problem-solving for any email marketing issues.
AWeber provides access to every feature at any price plan. With all of these available features and support, Aweber has been made a priority as one of the top email marketing tools available.
Pros
- Add individual subscribers manually or copy-paste rows of subscribers.
- It integrates accurately with a wide range of third party tools and apps.
Cons
- Some templates are outdated.
- The RSS (Rich Site Summary) to email templates is unfortunate because they can’t be edited using AWeber’s standard drag-and-drop email builder.
| Plan Price |
|
| Free Trial / Free Plan | A Free trial for 30 days, including access to all features with 500 subscriber limits |
| Unlimited Emails | Yes |
| Email Tracking | Yes |
| Email Templates | Yes |
| Custom Autoresponders | Yes |
| Multiple Users | No |
| 24/7 Support | Yes |
| List Import | Yes |
| Sign-Up Forms | Yes |
| Google Analytics | No |
| Survey | No |
| A/B Testing | Yes |
| Social Media Integration | Yes |
| Money-Back Guarantee | Yes |
5. GetResponse
(www.GetResponse.com)
GetResponse is offered in more than 180 countries and with 1 billion subscribers every month. What makes GetResponse accessible is that it’s the world’s most easy-to-use email marketing system. Additionally, you won’t require a technology background to utilize its marketing and email automation tools.
There are multiple ways to develop a subscriber list. If you have a small contact list, you can simply key in the email address. For the bigger contact list, upload a file or the directory with third-party solutions.
The GetResponse tool comes with over 500 templates. This tool offers four different pricing plans, including Basic, Plus, Professional, and Enterprise.
This is a platform that is simple, hassle-free, and helps you boost your business.
Pros
- Custom DKIM (DomainKeys Identified Mail) is provided.
- It provides webinar functionality.
Cons
- Sometimes the email templates are not saved and must be recreated.
- The drag-and-drop interface for designing emails and landing pages can be complicated for first-time users and may need improvement.
| Plan Price |
|
| Free Trial / Free Plan | Yes – 30 days free trial |
| Unlimited Emails | Yes |
| Email Tracking | Yes |
| Email Templates | Yes |
| Custom Autoresponders | Yes |
| Multiple Users | Yes |
| 24/7 Support | No |
| List Import | Yes |
| Sign-Up Forms | Yes |
| Google Analytics | Yes |
| Survey | Yes |
| A/B Testing | Yes |
| Social Media Integration | Yes |
| Money-Back Guarantee | No |
| Mobile Access | Yes |
6. MailiGen
(www.MailiGen.com)
Mailigen is a modern marketing solution that combines social media, mobile applications, and email marketing in one place. This email marketing tool can easily meet any of your requirements, no matter if you are a first-time business or established organization.
The main benefit of Mailigen is that it provides customized messages according to the behavior, interest, and other qualities that the visitor portrays. When a visitor enters your website, you will be notified and may send custom messages or texts to those visitors. By using this tool, you can evaluate the promotion lists of your customers. This helps to increase the conversation rate.
Mailigen provides powerful features that create a dynamic email campaign. This helps you manage your contacts, keep track of all your campaign features. And take control of your marketing campaigns.
It also had a calendar and a contact list that helps you manage your customers and clients.
Mailigen is one of the cheapest email marketing tools in the market. This tool is integrated to give rise and growth to an effective marketing strategy for any organization.
Pros
- Statistics are simple to understand and rich in detail.
- It has speedy technical support.
Cons
- The visitor receives emails in the promotion category.
- It’s challenging to resize images.
| Plan Price |
|
| Free Trial / Free Plan | Yes – 30 days free trial with the pre selected plan |
| Unlimited Emails | Yes – you can send unlimited emails with all the plans |
| Email Tracking | Yes |
| Email Templates | Yes |
| Custom Autoresponders | Yes |
| Multiple Users | No |
| 24/7 Support | No – Mon-Fri 9am-4pm |
| List Import | Yes |
| Sign-Up Forms | Yes |
| Google Analytics | Yes |
| Survey | Yes |
| A/B Testing | Yes |
| Social Media Integration | Yes |
| Money-Back Guarantee | No |
| Mobile Access | No |
7. Campaign Monitor
(www.CampaignMonitor.com)
Campaign Monitor is the leading marketing tool trusted by 250,000 customers globally. It provides all the essential features to run a professional email marketing campaign.
This tool offers you an easily automated campaign to ensure that the correct customers receive messages at the right time. Campaign Monitor also provides you with a preview of an email before sending it to subscribers.
If you are looking for potential customers/subscribers, then you will require a stable email signup form. Campaign Monitor provides tips to create an email signup form for generating more subscribers. This helps your email list grow and makes sign-up forms stand out from others.
Campaign Monitor provides the ESP (Email Service Provider) feature. This helps you send email marketing messages by offering an email marketing platform or email tool. This platform includes all the powerful and easy-to-use features that can help your business improve and succeed.
Pros
- The template language is easy to use.
- Using this platform makes it simple to set up an advertising campaign.
Cons
- It does not provide an image library.
- Phone or chat support is not included.
| Plan Price |
|
| Free Trial / Free Plan | No – to send emails to more than 5 subscribers, you’ll need to choose a plan |
| Unlimited Emails | Yes – you can send unlimited emails to 500 people |
| Email Tracking | Yes |
| Email Templates | Yes |
| Custom Autoresponders | Yes |
| Multiple Users | No |
| 24/7 Support | Yes |
| List Import | Yes |
| Sign-Up Forms | Yes |
| Google Analytics | Yes |
| Survey | No |
| A/B Testing | Yes |
| Social Media Integration | Yes |
| Money-Back Guarantee | No |
| Mobile Access | No |
8. SendinBlue
(www.SendinBlue.com)
Sendinblue offers features that are fully loaded to optimize your processes for your organization. This tool is used by over 50 thousand customers in 140 countries. Sendinblue is a tool that allows the organization to build and grow relationships with visitors.
This platform is a cloud-based marketing tool. It’s possible to do targeted email marketing if all that is required is to create and manage your mass emails. Whether your budget is big or small, Sendinblue provides you with bulk email marketing software.
This software helps you create newsletters with essential content according to your audiences’ interests. It allows an email sequence by which you can choose the best time to deliver your message based on your selected date.
Sendinblue collects email addresses and creates forms that are easily customizable and ingrained in our website. This feature expands your audience and merits more conversation. It also provides email stationery and a brand pitch email template with flexible pricing.
So, SendInBlue is a platform that gives you complete flexibility and helps you to grow your business with a promising email marketing solution.
Pros
- It’s easy to send an email campaign to a segment of your customer base.
- It offers an SMS (short message service) marketing tool.
Cons
- Templates are limited.
- There is an overall lack of information.
| Plan Price |
|
| Free Trial / Free Plan | Yes, 9000 emails/month, unlimited contacts, a lifetime |
| Unlimited Emails | No |
| Email Tracking | Yes |
| Email Templates | Yes |
| Custom Autoresponders | Yes |
| Multiple Users | Yes |
| 24/7 Support | Yes |
| List Import | Yes |
| Sign-Up Forms | Yes |
| Google Analytics | Yes |
| Survey | Yes |
| A/B Testing | Yes |
| Social Media Integration | Yes |
| Money-Back Guarantee | No |
| Mobile Access | No |
9. Benchmark Email
(www.BenchmarkEmail.com)
Benchmark Email is the number one choice for small businesses wanting to create successful email marketing campaigns. It has all the features that a small business needs in an email marketing service. It’s accessible, even for beginners, and has a wide range of tools to ensure email marketing success.
This is a marketing tool that converts visitors into customers by confirming email templates, which means when a visitor subscribes, the visitors are then added to the subscriber list. Schedule an email to be sent as soon as the visitor subscribes and automate a welcome email series to subscribers with ease.
Benchmark Email also provides an application template to turn subscribers into customers. It automatically moves your subscribers from the leads list to your customer list. As for samples, email samples are provided as well.
Benchmark Email has always been profitable in converting subscribers into customers and turning a small business into a large organization.
Pros
- It provides complimentary videos and links for an effective email campaign.
- Outdo your competition by utilizing additional features.
Cons
- There is a massive Delay in receiving test emails.
- A small amount of image storage (it’s an add-on for an upgrade).
| Plan Price |
|
| Free Trial / Free Plan | Yes- Free Trial for 30 days, including access to all features with unlimited subscribers and 250 email limit. |
| Unlimited Emails | Yes |
| Email Tracking | Yes |
| Email Templates | Yes |
| Custom Autoresponders | Yes |
| Multiple Users | Yes |
| 24/7 Support | Yes |
| List Import | Yes |
| Sign-Up Forms | Yes |
| Google Analytics | Yes |
| Survey | Yes |
| A/B Testing | Yes |
| Social Media Integration | Yes |
| Money-Back Guarantee | No |
| Mobile Access | Yes |
10. Active Campaign
(www.ActiveCampaign.com)
ActiveCampaign tools are quick, easy, helpful, and supportive. This is a user-friendly platform that provides service to over 100,000 globally. It also offers active campaign users with 150 trusted integrations that connect with other services.
ActiveCampaign is the answer if you want to create a smarter email marketing campaign. Its features allow you to test different sender information, subject lines, and email content. You can then further identify what works best for your audience.
The subject line and how it is named are the most responsible for whether an email will likely be opened or not. If you would like to know the record of your top-performing subject lines, emails, and landing pages, the email swipes feature can be used.
This software offers real-time analytics and networking emails for follow-ups. It also features eye-catching subject lines that grab your recipient’s attention.
ActiveCampaign also offers a vast library and video tutorials for effective training on the go. It also gives you a response to query within 48 hours, with a call-back facility for your queries. All these features are included according to pricing.
Pros
- It is Integrated with over 150 tools (you will need a paid Zapier subscription to access specific integrations).
- Segmenting your subscribers is simple.
Cons
- It does not have any native integration.
- Re-sending a single email in the sequence can be difficult.
| Plan Price |
|
| Free Trial / Free Plan | Yes – 14 days free trial with limited features |
| Unlimited Emails | Yes |
| Email Tracking | Yes |
| Email Templates | Yes |
| Custom Autoresponders | Yes |
| Multiple Users | Yes |
| 24/7 Support | Yes |
| List Import | Yes |
| Sign-Up Forms | Yes |
| Google Analytics | Yes |
| Survey | Yes |
| A/B Testing | Yes |
| Social Media Integration | Yes |
| Money-Back Guarantee | No |
| Mobile Access | No(You need to purchase Conversation Add-on) |
Things To Remember When Sending Bulk Emails
Here are few suggestions you should consider before sending bulk emails.
Send Emails In Batches
For larger email lists, you should send emails in batches as many ESP (Email Service Provider) set email sending limit. When an ESP notices five bounced emails within a certain time-frame, it may trigger a throttling message telling the server to slow down or stop the email sending process for a certain period of time. If that message is ignored, an ESP could block that IP address altogether.
Clean Your Email List Before Sending
One of the key aspects of a successful email marketing is maintaining the health of your email list. This involves removing unsubscribed addresses, removing non-active addresses, removing bounced addresses and generally pruning and cleaning the list regularly.
Check Email Preview
Send out 2 or 3 test emails to the top free email services (Yahoo, Gmail, Outlook, AOL, Hotmail, etc.) and check every link/image in those emails when they arrive. You should also send test emails to known email clients like Outlook, Thunderbird, etc.
Since most of the email clients disable the images, you should also send test emails by turning on images to see how many of them show up correctly. You’ll also need to make sure that your email is displayed correctly without a horizontal scrollbar on a mobile view, as 49% of users use mobile devices to read emails.
What Is Email Marketing?
Bulk Email Marketing is an online marketing strategy which involves an outreach to people via emails. To run such email campaigns, you’ll need a software that takes each email address from the clean email list and distributes a promotional message to all of them.
Based on the campaign objective, the number of recipients may range from several hundred to hundreds of thousands. It allows you to communicate with a large number of recipients in a personalized way.
It’s an essential tool for those who want to leverage the email system as their promotional medium. It can be used by large organizations, small businesses, or even individuals, to run email marketing campaigns.
Our Methodology
To determine the top email service providers, we reached various vendors and evaluated them on below criterion.
Ease Of Email Creation
A user-friendly marketing software can save you lots of time. We focused on below points while evaluating the providers.
Ease Of Use: How easy is their dashboard to use?
Image Library: How much storage they provide to store images and other multimedia contents?
Email Templates: What are the look and feel of email templates?
Email Preview: The preview of how the email will look to the recipient.
Prices & Trials
It is crucial to know the pricing and trial policies before purchase. We checked out their billing terms on following criteria.
Pricing: What is the plan price and included number of contacts.
Free Trial: Do they offer any free trial?
Free Plan: Do they have any completely free plan?
Unlimited Emails: Do they offer to send unlimited emails?
Email Sending Features
We focused on the following email sending features.
Autoresponders: The service must include the autoresponder.
Email Tracking: The service must include the email tracking.
Triggered Responses: Sometimes you want to send emails on a specific schedule. Triggered responses become helpful at that time.
Survey: This feature helps you to know your email campaign impact as per customer’s perception or buying tendency.
Social Media Integration: If the service includes integration with the social media accounts.
List Management Features
You should be able to manage your email lists in an efficient manner.
Sign-Up Form: Do they provide ready-made sign-up forms which can be directly integrated on a “join our newsletter” page or other sign up forms of your website.
Segmenting: The service should allow you to create certain emails like “existing customers”, social media followers or some demographic based upon groupings by country or region.
Auto-Unsubscribe: This feature is extremely important so a recipient who doesn’t want to receive your email can have a reliable one-click unsubscribe link.
Gmail Import: The service should allow importing contacts directly from your Gmail account.
Google Analytics: How many subscribers clicked the link of your newsletter email? The Google Analytics feature called “campaigns” will gather that information.
Customer Support Availability
We are human beings and we always look for the quickest help available. We checked out each provider against following points.
Chat Support: If the service provider offers 24/7 chat support.
Phone Support: If the service provider offers 24/7 phone support.
Email Support: If the service provider offers 24/7 Email support.
A/B Testing
A/B testing also known as “split-testing”, allows you to compare your reader’s preference for one email over another. Based on the results of this testing, you can decide which of your email campaigns require improvement and which are gaining your reader’s attention.
Conclusion
Every email marketing tool has its benefits depending on the needs of your business. No matter your email marketing approach, whether it’s an email pitch, personalization in an email, or on a promotional letter template, there is an email marketing tool for you.
Small to large-sized organizations may have different requirements, but with the wide variety of tools available, your business is sure to find the best one to assist in your marketing strategies.
Hello,
Very well compared features list of email marketing companies. I have been using email marketing for quite some time but never came to read a post with each unbiased details, thanks for sharing the article.
I would recommend you to encircle more companies like MailGet, Moosend, Flex Mail, MailJet, Mailgen, etc. which also deserve to get featured here, as I’ve found them to be good in terms of performance as well as pricing.
Thanks,
Harsh Singh
Thanks for the kind words and recommendations. We are expanding the list and reviewing other email services as well. We’ll certainly consider the providers you’ve mentioned here. Thanks again.
Awesome post, this post talked about the email marketing. in this time, email marketing is used for the business.Email marketing is really helpful of the every business at this time.
Thanks
you share the information of the Email marketing.
Great list! My favourite right now is GetResponse. Their marketing automation won me over.
Hello,
Finally an complete list of viable Email Marketing Services! Ive been using these marketing services for many years now. This list is a viable in the top ten, and unbiased by giving a fair representation of each individual service. Great article!!
Love that you guys have Mail Chimp listed as the #1 service, and I wish I’d read this first before I started my first email campaign! Would have made my life a lot easier! Spot on with the “how to and what to expect”
Since email marketing is a proven strategy that helps online businesses attract new customers, what is known success rate? I am trying to determine if the increase in profits would be enough to offset the additional marketing expense. Thank you.
The success open rate varies between 15% to 27% for different industries when sent using such services compared to 2% to 5% of normal emails. Email marketing services are always helpful as they allow to create customized templates which lead to more opens and click rate. Also, they use different IP for sending emails so you can be assured that your emails will land in Inbox rather than spam folder.
Good to know! Thank you so much for the reply!
Email marketing is the best way to get traffic. I have been using mailchimp, which is rated 9.4/10 on your blog. But how to use email marketing? How to make the people to subscribe on my blog?
Hello Anil, You can use Email Marketing tools to create beautiful email campaign which gets more click ration as compared to plain text email. If you have really good content then you can use subscribe forms on your blog and other pages, Leverage Your Social Presence, Make Blog Content Easy to Share and the list actually goes on.
This is very helpful information. I am in charge of communications for a small business and have been over-working myself with e-mail communications. This looks much more feasible! Do you recommend a certain option for a small business vs. large business? We communicate with about 200 people at the moment. Thanks!
Hello Ali, as you are sending emails to only 200 people, you can go for MailChimp free plan as it includes 2000 subscribers and 12000 emails/month for lifetime. You can upgrade to paid plan once your requirement increases.
Finally! A website that has accumulated all the best email marking services around. Nothing worse than having to scour the internet and rate them yourselves (such a hassle!)
I agree with this , MailChimp is definitely #1. I’ve only recently learned about them and I can vouch for them. Their tracking ability is a really neat tool. You can review the list of people who opened your email campaigns and see exactly what they clicked, along with fully charted reports. It’s good for the price too, only $10/month.
Great guide!
Going to check out the other services too.
I have been slowly looking into e-mail marketing for my business and I am so glad i stumbled upon this post! Thank you for laying everything out perfectly. It has really helped me.
Do you have any tips for building my list of e-mail subscribers? I currently have a small fashion business.
Hello Lyndsay, Glad to know you liked the article. There are many ways to build up your list, you can try social media marketing, forms and popup on your website giving offers, Leverage ‘email only’ specials, Encourage customers with a daily deal, Encourage forwarding, Subscriber-only access and many more.
I used MailiGen for few years trying to prompt my small business, it really helped me a lot with its powerful features and option, it was a great start for a beginner like me. Now I’m looking for a new email marketing service more powerful than MailiGen, and I’m considering MailChimp seriously especially after reading this article as it states that “MailChimp is the most popular email marketing service provider”. I’ll be searching and looking more into MailChimp services for sure for more informations and tips. thanks again for sharing, your article was very helpful
I have been considering e-mail marketing for a while for my accounting business, and I came across this website. Bulk email messaging does seem like a pretty effective way to use technology as a means of spreading my business, but in this day and age email is slowly becoming obsolete. So my question is: do these websites have some sort of fail-safe if many of my emails aren’t read / sent to a spam folder where they will inevitably be deleted? As much as I want to invest in mass email marketing, I just don’t want to invest money if nobody’s going to get my email.
Hello Andrew,
Bulk email marketing is one of the easiest ways to market your products. You can use one of the providers to create an attractive email and send them to your list. Industry average of opening such emails is about 18 to 24 percent and click through ration of about 3 to 5 percent depending on your industry. If your content is good then you will surely get high click through ration which can drive more visitors to your website and ultimately turn into growth.
Thanks for sharing this comparison of email marketing softwares. It’s well organized and easy to follow. In the tips in toward the end of the post it was mentioned that users should maintain their lists, pruning out inactive or unsubscribed emails. Are there any good tools for list management you can recommend?
Hello Jesse,
Most of the bulk email marketing service provider has a built-in tool to differentiate hard bounce, soft bounce and unsubscribe contacts. However, if you are not sure if your email list contains all the legit emails then it is best to get it cleaned by Email validation and verification provider before sending email to them as getting high bouncebacks effects IP reputation. We’ve prepared a great list of the best email verification services, that you can access here.
Your list is pretty good, but what you do if you want to do a real comparison of the services. Like email deliverability? Also there are many missing companies in the list, like somebody else was also saying. We’ve been using MailJet, getMARA and Sparkpost based on an ESP comparison.
Hello John,
Thanks but we have listed only the best providers as per their features provided and at what cost. The list only contains the best so if others are not listed then they did not make the cut as they might be costly or the features are not there or both.
Great list, You miss the best email marketing platform – Bullmailer. It’s best with service and pricing. You can get upto 60% less prices when you compare with competitors. It’s best email marketing for small business.
Excellent article! MailChimp is one of the most popular email marketing tools. Imo Autopitch is also a very good email marketing prospecting solutions for the lead generation, list management, email marketing with lots of other outstanding features.
Thanks,
Mary,
Autopitch, Inc
I was just stuck on my email marketing in a couple of months ago, then a friend of mine told me about Resolit. Whether the errors and issues are – undelivered emails, forgotten passwords, spam emails, and so forth; you can simply contact them and remove all of them at affordable prices. Given is the list of troubleshooting services provided by their experts. ask for Email Support.