When you want to target a more significant number of new customers and promote your organization globally, you need an a valid email marketing strategy. Email Marketing leads to an increase in your sales introduction and helps you with email marketing metrics.
There are various ways you can increase your sales through email. For example, you may use paperless pose, trade show follow up, or animated email,
There are plenty of tools available, but it will depend on which email marketing tool best suits you and your organization. What tools will most likely generate the most subscribers and convert visitors into paying customers?
There is no need to become overwhelmed. The following is a list of the top 10 email marketing tools, which will surely support and lead to your organization’s future success.
What Is The Procedure Of Bulk Email Marketing?
This process can be easily performed at your email marketing software’s “dashboard”. It consists of 4 steps mainly.
1. Importing an Email List
First, you will need to import a contact list to your email marketing application. Before importing them, we strongly recommend you to clean your email list using any of these bulk email verification service providers. Voila Norbert’s email address verification tool is worth checking out for maintaining a clean email list.
If you have hundreds or thousands of recipients on your contact list, you should place your contacts into a comma-separated file with the .CSV extension. If the CSV file size is larger than 2MB, split it into multiple files and upload your file(s) from your email campaign dashboard.
2. Designing a Template
Once your contact list is imported, it’s time to design your email template through the HTML editor provided by the email marketing software. Most of the email marketing applications offer thousands of ready-made email templates. You can use them, customize them according to your requirements, or upload your own.
3. Filtering the Data & Creating a List Segment
Sending emails to a targeted audience has a variety of benefits. When your contacts receive a message that is relevant to them, they’ll be more likely to pay attention to your campaigns. This will help you achieve increased email deliverability, open rate, and clicks.
Ultimately, this will strengthen your relationship with your contacts, and increase the chance of lead conversion. Further, by targeting messages, you reduce the risk of annoying your contacts, with irrelevant-to-them messages.
4. Scheduling a Campaign
Once filtered email list is ready and you’ve already designed a beautiful template, you are ready to launch the campaign. As per your need, you can run the campaign right away or schedule it for specific time/day.
Why Choosing The Best Email Marketing Service is Important
To maintain the list of customers, design email templates, and send the emails, you must have a proper management system. That’s where email marketing services come into the picture. They give you a well-crafted design and email campaign management system so you can manage these activities in an efficient manner.
To design professional looking email templates on your own, you would need sound HTML knowledge and plenty of time. Instead, you can get hundreds of ready-to-go email templates included with email marketing services.
These templates are designed by professionals and tested for adequate viewability on all devices like desktops, tablets, and smartphones. That doesn’t mean you can’t use your own templates; you can easily import your custom designs and use them in email campaigns.
Being a business owner, you keep introducing new things to your business, such as new technologies, blog posts, newsletters, events or new product launches. Email marketing service helps you to keep your customers informed of what’s new in your business.
When you send promotional emails to your potential buyers, you want them to land in their Inbox rather SPAM folder. Email marketing software uses IP addresses with an excellent reputation so your emails will be directly delivered to the recipient’s inbox.
You always want to know what happened to emails you sent. With manual email systems, you can’t track it. But your email marketing software will track all of this information, which will help you to know your customer’s reaction to your emails. Some email marketing applications track your social media engagement through your email campaigns, which is important to grow social media presence.
Plain text emails don’t look that attractive compared to those highly visual, well-designed digital email templates prepared through email marketing software.
If you are really conscious about which of your emails are bringing good customer engagements, there are some email marketing software who offer A/B testing so you can compare your customer’s preference from one email to another.
Email Marketing Tools and their Features
If you are looking for a professional email marketing tool, then AccuSends should be the software of choice. This software platform empowers thousands of businesses worldwide.
If you want to promote your online business with a target email list, or if you are thinking of doing an EDM (Electronic Direct Mail), AccuSends does the work for you.
This software is a cloud-based tool that allows you to create your campaign in a short amount of time. It also includes a template creator with a drag-and-drop option and customized design of your choice.
As an email service, AccuSends supports different types of mail. This may include sign-up confirmation, friend requests, and email newsletters. It also uses Internet Service Provider (ISP) monitoring, domain keys, and Sender Policy Framework (SPF).
AccuSends provides a facility of statistics as well, which gives you an overview of your organization. This is done through Global Stats, Mail Category Stats, Browser Stats, etc.
Each pricing option provides different services. AccuSends offers a Free service within various categories such as Email API, Marketing Campaigns, and API + Marketing Campaigns. Simply choose which option may fit best with your business marketing strategy.
- Easy to implement through API (Application Programming Interface) and SMTP (Simple Mail Transfer Protocol) Gateway Service.
- Email Marketing and transactional emails work 100% of the time.
- Difficult to use for first-time users.
- The interface is confusing if you are not advanced in technical aspects.
Mailchimp is one of the most well-known email marketing service providers, with over 15 million customers worldwide. What makes it accessible is that this software is responsible for sending billions of emails in a day (record of 10,794 emails every second). This service helps ensure that emails are ending up in the user’s inbox instead of spam folders.
Mailchimp is easily linked with some of the most popular applications and services, such as SurveyMonkey, Salesforce, Facebook, Twitter, Shopify, WordPress, and much more.
This service provider, which is combined with the Salesforce app, provides your organization with professional-level email marketing. Marketers can use their email personalization to maintain a relationship with their customers through Mailchimp.
The Mailchimp service also offers open rates in your email campaigns. This can be used to verify what they clicked, along with fully charted reports. A mobile application is also provided so you can easily analyze your email marketing average open rate.
Mailchimp offers four different types of plan prices. Choose from plans such as Premium, Standard, Essentials, and Free options, depending on your company’s needs.
Millions of people use this exceptional service to reach out to their customers and grow their business. This service includes everything in one place, which makes it convenient and straightforward for businesses wanting to increase their marketing strategies.
- You have multiple options to link with your current online presence.
- You can customize your footer content.
- You must create your template from scratch.
- Mailchimp has the authority to suspend or cancel your account.
eSputnik is well- known for its marketing automation software in B2C (Business to Customer). This software is said to be a web-based marketing automation service that allows you to manage a cross channel messaging campaign.
The rapid growth of eSputnik is due to more than 22,000 brands worldwide using the software. Over 500 emails are sent every month, including 30 thousands of loyal customers worldwide.
If you are in e-commerce and require an email marketing database, then eSputnik is the number one choice. It is also the only database that will help you manage multi-channel messaging and automate them easily.
eSputnik offers several flexible pricing plans to meet the specific needs of every business. The price will also depend on your selected region. eSputnik is especially fit for companies that are looking to use vast amounts of data to communicate with their customers.
- The informational reports are very detailed.
- This database can segment any audience. (For example, sort by age, gender, location, purchase history, etc.)
- It does not have a GIFs Library.
- Your email could get marked as spam.
AWeber is one of the most prominent and well-established marketing solutions available. This software has always provided a solution for every small and medium-sized business to manage email campaigns.
The platform provides secure interaction than ever before with some of the leading business tools included, such as Zendesk, Salesforce, WordPress, PayPal, etc.
When it comes to creating campaigns, AWeber has an entirely different system compared to others. You can use it to create a follow-up series or build your own personalized messages.
All of this information is provided with a lead magnet that includes a library, video tutorials, live chat, phone support, and emails that assist in problem-solving for any email marketing issues.
AWeber provides access to every feature at any price plan. With all of these available features and support, Aweber has been made a priority as one of the top email marketing tools available.
- Add individual subscribers manually or copy-paste rows of subscribers.
- It integrates accurately with a wide range of third party tools and apps.
- Some templates are outdated.
- The RSS (Rich Site Summary) to email templates is unfortunate because they can’t be edited using AWeber’s standard drag-and-drop email builder.
GetResponse is offered in more than 180 countries and with 1 billion subscribers every month. What makes GetResponse accessible is that it’s the world’s most easy-to-use email marketing system. Additionally, you won’t require a technology background to utilize its marketing and email automation tools.
There are multiple ways to develop a subscriber list. If you have a small contact list, you can simply key in the email address. For the bigger contact list, upload a file or the directory with third-party solutions.
The GetResponse tool comes with over 500 templates. This tool offers four different pricing plans, including Basic, Plus, Professional, and Enterprise.
This is a platform that is simple, hassle-free, and helps you boost your business.
- Custom DKIM (DomainKeys Identified Mail) is provided.
- It provides webinar functionality.
- Sometimes the email templates are not saved and must be recreated.
- The drag-and-drop interface for designing emails and landing pages can be complicated for first-time users and may need improvement.
Mailigen is a modern marketing solution that combines social media, mobile applications, and email marketing in one place. This email marketing tool can easily meet any of your requirements, no matter if you are a first-time business or established organization.
The main benefit of Mailigen is that it provides customized messages according to the behavior, interest, and other qualities that the visitor portrays. When a visitor enters your website, you will be notified and may send custom messages or texts to those visitors. By using this tool, you can evaluate the promotion lists of your customers. This helps to increase the conversation rate.
Mailigen provides powerful features that create a dynamic email campaign. This helps you manage your contacts, keep track of all your campaign features. And take control of your marketing campaigns.
It also had a calendar and a contact list that helps you manage your customers and clients.
Mailigen is one of the cheapest email marketing tools in the market. This tool is integrated to give rise and growth to an effective marketing strategy for any organization.
- Statistics are simple to understand and rich in detail.
- It has speedy technical support.
- The visitor receives emails in the promotion category.
- It’s challenging to resize images.
Campaign Monitor is the leading marketing tool trusted by 250,000 customers globally. It provides all the essential features to run a professional email marketing campaign.
This tool offers you an easily automated campaign to ensure that the correct customers receive messages at the right time. Campaign Monitor also provides you with a preview of an email before sending it to subscribers.
If you are looking for potential customers/subscribers, then you will require a stable email signup form. Campaign Monitor provides tips to create an email signup form for generating more subscribers. This helps your email list grow and makes sign-up forms stand out from others.
Campaign Monitor provides the ESP (Email Service Provider) feature. This helps you send email marketing messages by offering an email marketing platform or email tool. This platform includes all the powerful and easy-to-use features that can help your business improve and succeed.
- The template language is easy to use.
- Using this platform makes it simple to set up an advertising campaign.
- It does not provide an image library.
- Phone or chat support is not included.
|Free Trial / Free Plan||No – to send emails to more than 5 subscribers, you’ll need to choose a plan|
|Unlimited Emails||Yes – you can send unlimited emails to 500 people|
|Social Media Integration||Yes|
Sendinblue offers features that are fully loaded to optimize your processes for your organization. This tool is used by over 50 thousand customers in 140 countries. Sendinblue is a tool that allows the organization to build and grow relationships with visitors.
This platform is a cloud-based marketing tool. It’s possible to do targeted email marketing if all that is required is to create and manage your mass emails. Whether your budget is big or small, Sendinblue provides you with bulk email marketing software.
This software helps you create newsletters with essential content according to your audiences’ interests. It allows an email sequence by which you can choose the best time to deliver your message based on your selected date.
Sendinblue collects email addresses and creates forms that are easily customizable and ingrained in our website. This feature expands your audience and merits more conversation. It also provides email stationery and a brand pitch email template with flexible pricing.
So, SendInBlue is a platform that gives you complete flexibility and helps you to grow your business with a promising email marketing solution.
- It’s easy to send an email campaign to a segment of your customer base.
- It offers an SMS (short message service) marketing tool.
- Templates are limited.
- There is an overall lack of information.
Benchmark Email is the number one choice for small businesses wanting to create successful email marketing campaigns. It has all the features that a small business needs in an email marketing service. It’s accessible, even for beginners, and has a wide range of tools to ensure email marketing success.
This is a marketing tool that converts visitors into customers by confirming email templates, which means when a visitor subscribes, the visitors are then added to the subscriber list. Schedule an email to be sent as soon as the visitor subscribes and automate a welcome email series to subscribers with ease.
Benchmark Email also provides an application template to turn subscribers into customers. It automatically moves your subscribers from the leads list to your customer list. As for samples, email samples are provided as well.
Benchmark Email has always been profitable in converting subscribers into customers and turning a small business into a large organization.
- It provides complimentary videos and links for an effective email campaign.
- Outdo your competition by utilizing additional features.
- There is a massive Delay in receiving test emails.
- A small amount of image storage (it’s an add-on for an upgrade).
10. Active Campaign
ActiveCampaign tools are quick, easy, helpful, and supportive. This is a user-friendly platform that provides service to over 100,000 globally. It also offers active campaign users with 150 trusted integrations that connect with other services.
ActiveCampaign is the answer if you want to create a smarter email marketing campaign. Its features allow you to test different sender information, subject lines, and email content. You can then further identify what works best for your audience.
The subject line and how it is named are the most responsible for whether an email will likely be opened or not. If you would like to know the record of your top-performing subject lines, emails, and landing pages, the email swipes feature can be used.
This software offers real-time analytics and networking emails for follow-ups. It also features eye-catching subject lines that grab your recipient’s attention.
ActiveCampaign also offers a vast library and video tutorials for effective training on the go. It also gives you a response to query within 48 hours, with a call-back facility for your queries. All these features are included according to pricing.
- It is Integrated with over 150 tools (you will need a paid Zapier subscription to access specific integrations).
- Segmenting your subscribers is simple.
- It does not have any native integration.
- Re-sending a single email in the sequence can be difficult.
Things To Remember When Sending Bulk Emails
Here are few suggestions you should consider before sending bulk emails.
Send Emails In Batches
For larger email lists, you should send emails in batches as many ESP (Email Service Provider) set email sending limit. When an ESP notices five bounced emails within a certain time-frame, it may trigger a throttling message telling the server to slow down or stop the email sending process for a certain period of time. If that message is ignored, an ESP could block that IP address altogether.
Clean Your Email List Before Sending
One of the key aspects of a successful email marketing is maintaining the health of your email list. This involves removing unsubscribed addresses, removing non-active addresses, removing bounced addresses and generally pruning and cleaning the list regularly.
Check Email Preview
Send out 2 or 3 test emails to the top free email services (Yahoo, Gmail, Outlook, AOL, Hotmail, etc.) and check every link/image in those emails when they arrive. You should also send test emails to known email clients like Outlook, Thunderbird, etc.
Since most of the email clients disable the images, you should also send test emails by turning on images to see how many of them show up correctly. You’ll also need to make sure that your email is displayed correctly without a horizontal scrollbar on a mobile view, as 49% of users use mobile devices to read emails.
What Is Email Marketing?
Bulk Email Marketing is an online marketing strategy which involves an outreach to people via emails. To run such email campaigns, you’ll need a software that takes each email address from the clean email list and distributes a promotional message to all of them.
Based on the campaign objective, the number of recipients may range from several hundred to hundreds of thousands. It allows you to communicate with a large number of recipients in a personalized way.
It’s an essential tool for those who want to leverage the email system as their promotional medium. It can be used by large organizations, small businesses, or even individuals, to run email marketing campaigns.
To determine the top email service providers, we reached various vendors and evaluated them on below criterion.
Ease Of Email Creation
A user-friendly marketing software can save you lots of time. We focused on below points while evaluating the providers.
Ease Of Use: How easy is their dashboard to use?
Image Library: How much storage they provide to store images and other multimedia contents?
Email Templates: What are the look and feel of email templates?
Email Preview: The preview of how the email will look to the recipient.
Prices & Trials
It is crucial to know the pricing and trial policies before purchase. We checked out their billing terms on following criteria.
Pricing: What is the plan price and included number of contacts.
Free Trial: Do they offer any free trial?
Free Plan: Do they have any completely free plan?
Unlimited Emails: Do they offer to send unlimited emails?
Email Sending Features
We focused on the following email sending features.
Autoresponders: The service must include the autoresponder.
Email Tracking: The service must include the email tracking.
Triggered Responses: Sometimes you want to send emails on a specific schedule. Triggered responses become helpful at that time.
Survey: This feature helps you to know your email campaign impact as per customer’s perception or buying tendency.
Social Media Integration: If the service includes integration with the social media accounts.
List Management Features
You should be able to manage your email lists in an efficient manner.
Sign-Up Form: Do they provide ready-made sign-up forms which can be directly integrated on a “join our newsletter” page or other sign up forms of your website.
Segmenting: The service should allow you to create certain emails like “existing customers”, social media followers or some demographic based upon groupings by country or region.
Auto-Unsubscribe: This feature is extremely important so a recipient who doesn’t want to receive your email can have a reliable one-click unsubscribe link.
Gmail Import: The service should allow importing contacts directly from your Gmail account.
Google Analytics: How many subscribers clicked the link of your newsletter email? The Google Analytics feature called “campaigns” will gather that information.
Customer Support Availability
We are human beings and we always look for the quickest help available. We checked out each provider against following points.
Chat Support: If the service provider offers 24/7 chat support.
Phone Support: If the service provider offers 24/7 phone support.
Email Support: If the service provider offers 24/7 Email support.
A/B testing also known as “split-testing”, allows you to compare your reader’s preference for one email over another. Based on the results of this testing, you can decide which of your email campaigns require improvement and which are gaining your reader’s attention.
Every email marketing tool has its benefits depending on the needs of your business. No matter your email marketing approach, whether it’s an email pitch, personalization in an email, or on a promotional letter template, there is an email marketing tool for you.
Small to large-sized organizations may have different requirements, but with the wide variety of tools available, your business is sure to find the best one to assist in your marketing strategies.