How to Integrate a WordPress Click-to-Call Button for Customer Accessibility

How does click-to-call work? Why you should use click-to-call buttons in WordPress

Enhancing customer accessibility on your WordPress website is essential, and integrating a Click-to-Call button can be a game-changer. Choosing a reliable plugin, configuring its settings, placing the button strategically, and thoroughly testing its functionality will give users a simple yet effective way to connect with you. You’re browsing a website, looking for information about a product or service that caught your eye. You have a question and need immediate assistance. What do you do? If the website has integrated a click-to-call button, it only takes a straightforward click to connect with a customer support representative in real-time. So, why wait? Let’s jump into how you can add this invaluable feature to your website and improve customer engagement.

What is the click-to-call button?

The click-to-call button, presented as an icon, allows customers to initiate direct contact with your company through a simple click. This unique feature makes talking to us faster and easier for customers. It helps them get in touch with us quickly and makes the whole communication process work better. A click-to-call button acts as a clickable link, allowing customers to initiate a call effortlessly with just 1 click/ tap on their mobile. While desktop users can also utilize this feature, a third-party application that supports VoIP telephony facilitates the call for them.

Why is it needed?

Having a call button on a WordPress site is essential for several reasons. Firstly, it gives users an easy and direct way to contact the website owner or customer service team. This improves things for users and increases the chances of turning visitors into customers. Secondly, the call button helps to build trust. It shows that the website is ready to assist and can be reached easily. This is especially useful for businesses that need customer interactions for sales or support. In simple terms, the call button makes it easy for people to contact the website, making things better for users and businesses.

A call button on a WordPress site is a valuable tool for direct communication. It enhances engagement by facilitating real-time conversations and quicker issue resolution compared to emails or forms. 

How to integrate the Click-to-Call Button?

Two approaches for integrating the Click-to-Call Button.

  1. Adding the click-to-call button using a plugin:

Step 1:

  • Log in to your WordPress admin dashboard.
  • Go to Plugins in the left-hand menu.
  • Click Add New.

Step 2: In the top right search bar, click-to-call or call button. You can select a plugin according to your preferences. A popular one is the WP Call Button.

Step 3: Once you’ve found a suitable plugin, click the Install Now button.

Step 4: Click the Activate button to activate the Plugin after installation.Step 5: After activation, you’ll see a message at the top; click on the ” Click here ” link to configure the Plugin.

Step 6: Configure the settings according to your preferences. This may include setting up the phone number, button text, colors, and other display options.

Step 7: The Plugin will likely provide a shortcode or an option to display the call button on your site. Copy the shortcode or use the provided settings to add the button to your desired location.  

Step 8: Make sure to save your changes.

Visit your WordPress site to ensure that the click-to-call button is displayed correctly. Then, click on the button to test whether it initiates a call.

Step 9: Test the Plugin’s responsiveness on different devices to ensure the click-to-call button is accessible and functional across various screen sizes.

That’s it! Using a plugin, you’ve successfully added a click-to-call button to your WordPress site. 

  •  Adding the click-to-call button manually:

Step 1: Log into your WordPress Dashboard. Go to the page or post where you want to add the click-to-call button.

Step 2: You can use a code editor in the page/post editor.

Add this code:

<a href=”tel:+1234567890″>

    <button style=”background-color: #4CAF50; color: white; padding: 10px 20px; font-size: 16px; border: none; cursor: pointer; border-radius: 5px;”>

        Call Us Now



Replace +1234567890 with your actual phone number.

Step 3: You can customize the button’s appearance using the WordPress editor’s formatting options or by adding custom CSS in the theme settings.

Step 4: Click the Update or Publish button to save the changes to your page or post.

Step 5: View the updated page on the frontend of your website to ensure the click-to-call button appears as expected.

Test the Button:

Step 6: Click the button to test whether it prompts the device to initiate a call to the specified phone number.

  • Adding a Click-to-Call Link to WordPress Navigation Menus:

Please note: You need to add a theme which offers “Menu”. 

Step 1: Log in to your WordPress admin dashboard.
Step 2: Navigate to Appearance -> Menus in the left sidebar of the dashboard.
Step 3: In the Menu Editor, look for the Custom Links section on the left side. Add your phone number in the URL field, and add something like Call Us or Click to Call in the Link Text field.

Step 4: In the URL field, instead of a regular URL, use the tel: protocol followed by your phone number. For example:


Replace “+1234567890” with your actual phone number.

Step 5: Click the Add to Menu button to add your custom link to the navigation menu.

Step 6: Finally, click the Save Menu button to save your changes. After that you can browse your site and you will see the button is added.

How is the Click to Call button beneficial for business?

The Click-to-Call button offers several benefits for businesses; let’s look at a few examples of companies where this feature could be particularly beneficial:

  1. E-commerce Websites: Companies like Amazon,eBay, and Flipkart can benefit from a Click-to-Call button. This button allows customers to quickly inquire about products, ask for support, or resolve any purchase-related queries. This helps in boosting customer satisfaction and increasing the likelihood of making a sale.
  2. Service-based Businesses: Business in the service industry can leverage the Click-to-Call button to enable customers to schedule appointments or request emergency assistance quickly. This immediate access to a professional can enhance customer trust and ensure prompt service delivery.
  3. Travel Agencies: Travel agencies, like Expedia or, can utilize the Click-to-Call button to assist customers in booking flights, hotels, or rental cars. The ability to connect directly with a travel expert improves the customer experience by providing personalized recommendations and addressing any concerns quickly.

These businesses are just a few examples of how a Click-to-Call button can significantly impact them. It improves communication, builds trust, and enhances customer satisfaction, ultimately boosting business outcomes.

How Does click-to-call Work?

Click-to-call is simple for users. When you see a button that says Call Us, you click it, and your phone starts a call. If you’re on a mobile, it’s a regular call; tap the green phone icon. A computer might use apps like Skype or WhatsApp to start the call or ask for confirmation.

Imagine you’re frustrated, trying to reach customer support on your phone. You go to their support page, find a Call Us button, tap it, and your phone connects to their support center. You’re navigating through options and on your way to talking with a support team member in no time. Easy!

Benefits of integrating the button:

They make things easier for customers:

With just one click, customers can connect with someone on the phone unless there’s an automated system or the call goes to voicemail. In such cases, automatic responses can be set up to inform callers about when they can expect a callback. Despite other communication methods, focusing on phone calls is crucial for customer service and marketing.  This is supported by the fact that 77% of consumers find phone calls the quickest and most effective way to get answers from a business.

Enhanced Customer Satisfaction:

Getting new customers is one of many things that make a company successful. Having click-to-call buttons also makes it much easier for customers to call your customer service if they have a problem.

Since 93% of customers tend to buy again from companies with excellent customer service, adding click-to-call could be vital for keeping customers. About 90% of companies focus on giving a good customer experience, so standing out from the competition is essential.


While click-to-call buttons can improve accessibility for clients who have problem in typing or navigating a website, they may not be suitable for all users.

Increased Conversion Rates:

Click-to-call buttons can increase conversion rates by making it easier for clients to contact you. Users are more likely to engage with your business when they have a straightforward means of contacting you.

Simplified Communication:

Click-to-Call buttons offer a convenient and efficient way for users to initiate direct calls to businesses or professionals. This communication process can save time and effort for both parties involved.

Improved Lead Generation:

Click-to-call buttons create instant connections between potential customers and professionals, enhancing efforts to generate leads. This function enables businesses to capture real-time leads and interact with them while their interest peaks.


In conclusion, integrating a WordPress click-to-call button is a powerful way to enhance customer accessibility on your website. By allowing users to initiate phone calls with just a single click easily, you can improve communication, provide instant support, and ultimately increase customer satisfaction. With our easy-to-follow instructions, you can seamlessly add this valuable feature to your WordPress site and ensure your business remains easily accessible to customers. Empower your audience with the convenience of click-to-call functionality, elevating your customer experience to unprecedented levels.

Frequently Asked Questions (FAQs):

Can I customize the appearance of the Click-to-Call button to match my website’s design?

Most Click-to-Call plugins for WordPress allow extensive customization. You can typically adjust the button’s color, size, and placement to ensure it seamlessly integrates with your website’s design.

Can I use a Click-to-Call button for international phone numbers?

Yes, you can use a Click-to-Call button for international phone numbers by entering the full number, including the country code.

Can I disable the Click-to-Call button during specific hours or days?

Advanced plugins may offer scheduling options, allowing you to enable or disable the Click-to-Call button based on specific hours or days. Check the plugin documentation for such features.

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