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Answer Engine Optimisation (AEO) goes far beyond just winning Google’s featured snippets. While featured snippets are an important part of traditional search optimisation, AEO focuses on how content is interpreted and delivered by AI-driven systems such as Google’s Search Generative Experience (SGE), ChatGPT, Bing Copilot, and voice assistants like Siri or Alexa.
The goal of AEO is to ensure your content is structured, contextually clear, and authoritative so that answer engines select it as the most relevant response. This often involves:
In other words, featured snippets are just one piece of the puzzle. AEO prepares your brand to be surfaced wherever people search for answers, whether that’s a search engine, an AI chatbot, or a voice assistant.
If you’re exploring how AEO fits into your digital strategy, Crunchy Digital can guide you through the process, we provide search engine optimisation consulting services in Sydney, helping businesses optimise their content for AEO so they can stay visible, credible, and trusted in the age of AI-powered search.
The goal of AEO is to ensure your content is structured, contextually clear, and authoritative so that answer engines select it as the most relevant response. This often involves:
- Creating direct, well-structured answers to user questions.
- Using schema markup and structured data for clarity.
- Establishing topical authority with comprehensive content.
- Adapting content for conversational and voice search queries.
In other words, featured snippets are just one piece of the puzzle. AEO prepares your brand to be surfaced wherever people search for answers, whether that’s a search engine, an AI chatbot, or a voice assistant.
If you’re exploring how AEO fits into your digital strategy, Crunchy Digital can guide you through the process, we provide search engine optimisation consulting services in Sydney, helping businesses optimise their content for AEO so they can stay visible, credible, and trusted in the age of AI-powered search.
