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Migrating to Shopify can be smooth for SEO if you plan carefully. The main goal is to preserve your existing site’s structure, content, and authority signals so search engines don’t get confused. Key steps include:
With careful preparation and post-launch monitoring, you can migrate to Shopify while keeping (and even improving) your SEO performance.
- Audit Your Existing Site – List all current URLs, backlinks, and high-performing pages. This helps ensure nothing important gets lost.
- Match URL Structures – Keep your Shopify URLs as close as possible to your old site’s. If changes are necessary, set up 301 redirects to point old URLs to the most relevant new pages.
- Transfer Content Exactly – Copy over meta titles, descriptions, headings, and body text so search engines recognize the same value.
- Update Internal Links – Make sure all links within your site point to the new Shopify URLs, not the old ones.
- Submit an Updated Sitemap – Once live, submit your new sitemap to Google Search Console so it can index the Shopify version quickly.
- Monitor Rankings & Traffic – Keep an eye on analytics for the first few months to catch and fix any drops early.
With careful preparation and post-launch monitoring, you can migrate to Shopify while keeping (and even improving) your SEO performance.
