Black Hat SEO???


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  • Nile Hadwards
    Re: Black Hat SEO???

    You said right friend, black hat SEO means unethical manners and sometimes your site might be penalize for these!

    Leave a comment:

  • dvdv882
    started a topic Black Hat SEO???

    Black Hat SEO???

    Black Hat search engine optimization is usually defined as techniques that are used to get higher search rankings in an unethical manner.

    Black hat techniques are sometimes referred to as search engine spamming. One example is repeating an important keyphrase many times on the homepage. Another is using text that it is the same color as the background of the page, so the keyphrase is visible to the search robots and algorithm, but not to the human reader. Engineering pages for robots is a practice known as ‘cloaking’. Other examples of spamming which are well known are doorway pages and link-farms.

    It attempts to improve rankings in ways that are disapproved of by the search engines, or involve deception. One black hat technique uses text that is hidden, either as text colored similar to the background, in an invisible div, or positioned off screen. Another method gives a different page depending on whether the page is being requested by a human visitor or a search engine, a technique known as cloaking.

    Search engines may penalize sites they discover using black hat methods, either by reducing their rankings or eliminating their listings from their databases altogether. Such penalties can be applied either automatically by the search engines' algorithms, or by a manual site review. One infamous example was the February 2006 Google removal of both BMW Germany and Ricoh Germany for use of deceptive practices.[33] Both companies, however, quickly apologized, fixed the offending pages, and were restored to Google's list.

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